This cookies policy (“Cookies Policy”) outlines how our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve the Website. By using our Website you agree to our use of cookies as more specifically set out below.

Where the definition of a term does not appear in this Cookies Policy it shall be given its definition as outlined in our website terms of use and any other document referred to therein.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or mobile device if you agree. Cookies contain information that is transferred to your computer’s or device’s hard drive.

The cookies we use include:

  • “Analytical” cookies. These allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
    “Strictly Necessary” cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website or use a shopping cart.
  • “Functionality” cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • “Targeting” cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Name Purpose Expiry of Cookie and Further Information Google Analytics _utma This cookie enables us to determine whether or not you have visited our Website previously. Expires 2 years after being set / updated. Google Analytics _utmb This cookie is used to establish and continue your session on our Website, and updates each time you visit a new page. Expires 30 minutes after being set / updated. Google Analytics _utmz This cookies enables us to establish how you reached our Website e.g. through a link; from another website or by typing in the Website URL Expires 6 months after being set / updated. Our Cookies cart This cookie is used to track which product a user has added to their Cart Expires 10 days after being set / updated Our Cookies cookie-checker This cookie is set to show that the user has seen and agreed to our Cookie Policy message Expires 1 years after being set / updated Our Cookies link This cookie tracks which affiliate link the user entered the site through Expires 24 hours after being set / updated


Our Website may display interest based advertising using information you make available to us when you interact with our Website. Such “personalised” or “targeted” advertising may be displayed to you based on information from activities on our Website.

We may also use cookies, web beacons and other technologies to allow us to learn about what advertisements you see, those you click, and other actions you take on our Website. This allows us to provide you with more useful and relevant ads.

We may work with other third party advertising companies to show you adverts based on other websites you may have visited to show you more relevant and useful adverts. These third party companies may use third party cookies, web beacons, or similar technologies to collect information. They may also collect your device identifier, IP address, or identifier for advertising. We do not have access to or control over cookies or other technology that these third party advertising companies may use, and their practices are not covered by any of our policies. We recommend contacting them directly for further information.


Save as outlined in this Cookies Policy or otherwise on our Website, and with the exception of the use of such technologies by our service providers or other authorised third parties, we do not allow third party content on the Website to include or utilise any cookies or similar technologies for tracking purposes or to collect your personal data. If you think other third party content may be collecting personal data or using tracking technologies on our Website, please report it to us.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our Website.

Note that using opt out methods described above does not necessarily mean that you will not see advertising, only that the advertising will not be specifically targeted to you.


All questions, comments and requests regarding this Cookies Policy should be addressed to [email protected]. You may also write to us at Unit 3 K16 Premier House, Rolfe St, Smethwick B66 2AA, United Kingdom.